How to Choose the Best Engagement Ring Jeweller

Finding the right engagement ring jeweller is essential to ensure that your ring is every bit as perfect as you have imagined. One of the many mistakes the couples make is to look for the cheapest option or go to the nearest store and look for a ‘cookie-cutter’ ring. Although the budget is certainly something that should come into your decision, it is not the only thing to consider. A good engagement ring jeweller such as Cape Diamond will match the price you get from other jewellers, making us affordable. We also give you the option to create a custom design that will be different from all the other designs you would find in a regular jewellery store.

Choosing an Engagement Ring Jeweller

How do you go about choosing the right engagement ring jeweller? For starters, here are a few things to keep in mind when making your decision.


Customer reviews are there for a reason – to give you honest, genuine feedback on products and services. If your prospective jeweller has no reviews or very poor reviews, it goes without saying that you are not likely to get your dream ring. Jewellers who have a large number of high reviews on platforms such as Google, on the other hand, are known and trusted by customers. This is one of the simplest ways to see whether your chosen jeweller is good at what the do rather than simply telling customers that they are the best.


Experience is something else you cannot afford to overlook. Jewellers who have very little experience will seldom be able to give you any type of guarantee that their work meets any quality guidelines. They may not have a comprehensive understanding of metals. They may not understand the importance of conflict-free diamonds. They may not have expertise in stone cut, clarity, and carat. The result of this lack of experience means that your ring may not end up the way you expect.


With experience comes certification. Trusted jewellers are registered with certification boards such as The Jewellery Council of South Africa and the Gemological Institute of America (GIA). This type of registration gives you peace of mind that your jeweller is part of a trusted certification board, which means that they are governed by high-quality standards. 


As we briefly mentioned early, ‘cookie-cutter’ rings can be purchased at any jewellery retail chain. The thing about these rings is that they are designed and made on a mass scale. Every single ring within a certain style is identical and the designs are typically generic as well. A jeweller that offers custom ring design will help you turn your ideas into reality, giving you expert input into your ring’s unique design. 


Finally, if you would rather have a ring that is already made rather than a custom-made ring, you should have a wide variety of rings on offer that are made in bulk. At Cape Diamonds, we offer a selection of stunning rings in various metals and designs, including our iconic Fynbos Ring collection that is inspired by the Cape’s rich natural heritage.

To find out more about working with a trusted, highly skilled engagement ring jeweller, contact Cape Diamonds today.