These days, fewer and fewer couples are settling for mass-produced store brought rings, and are instead turning to the internet to find beautiful, custom-made engagement rings. And experts say that you can actually save a lot more when buying online too.
While some online stores may allow you to pick and choose a ring from a virtual catalogue, and then have it shipped to your location, it is often more effective to choose a jeweller that allows you to customise the ring. In this way, you can be sure that the ring is truly unique and special.
How do you get started when searching for diamond engagement rings online, and what should you know before you start shopping?
Top Tips for Shopping for Engagement Rings Online
The following tips will help you get a better idea of how the online ring shopping process goes, what to expect and what to look for…
- Find a reputable jeweller. Ideally, one who specialises in this type of ring, who has plenty of expertise and experience in the design and crafting of this type of ring. Jewellers should be qualified and recognised by authorities such as the Jewellery Council of South Africa to ensure that you are getting the real deal. Testimonials or reviews from previous customers will always be useful, while galleries or portfolios help to give you an idea of their style. It will help a lot if you also have some basic knowledge about diamonds in order to know what to ask for – read our helpful checklist for buying engagement rings.
- Know what you are looking for… well in advance. Most jewellers will only be able to give you an accurate cost estimate when they know exactly what you want. This includes the size of the stone, the metal you want for the band, the type of setting, the cut of the stone and many other factors. You may not think that there will be too much difference between a few carats, but in fact, there can be a huge leap in price when it comes to carats, colour and clarity. One way to get a better idea of the type of ring your future bride will wear is to have her look at similar ring types, either at a store or in magazines or online. Once again, doing a bit of homework beforehand by reading up on the different cuts and styles will help a lot.
- Be fully aware of refund and return policies, shipping and payment terms. This information should be obtained right from the start, so that you know exactly how things will be done if and when you choose the jeweller to make the ring. Most good jewellers will have this information clearly displayed on their website menu, with specific information on their terms. A refund policy is essential – most will give you a full refund as long as the ring is returned in the same condition within a set timeframe of up to two weeks. This will give you protection just in case the ring is too large or not exactly what you had requested. Generally speaking, most good jewellers estimate a time of about three weeks for the manufacture of the ring – it is best to try and plan your proposal around this to be on the safe side.
Once you find a good jeweller who is able to bring your ring idea into creation, you can be sure that your engagement ring is spectacular enough to ensure a resounding ‘yes!’ when that all important question is asked.