Black Friday has become a massive shopping event around the world, and many retail jewellers are jumping on the bandwagon with Black Friday discounts on engagement rings. While there’s no doubt that getting a good price on your ring isn’t a bad thing, leaping at any opportunity to get a discount has its drawbacks. We have spoken about the problem with ring specials before. In that guide, we pointed out problems such as generic designs, stock clearance, poor quality, and even potential scams. In this guide, we’ll be talking about the world’s biggest shopping day and why trying to find Black Friday deals isn’t the best choice for engagement rings or any other high-value jewellery pieces.
The Realities of Black Friday Engagement Ring Sales
Are Black Friday sales really worth the discount when it comes to engagement rings? Here are a few things you’ll need to know before you rush out to try and find rings at reduced prices.
Rushing your choice is never good
This ring is something you will wear for the rest of your life. There is a good reason that brides take a while to think about the styles they want. You may have some idea already and you hope that you’ll find this design or something similar as soon as the Black Friday madness hits. But it’s more likely that you have more of a general idea of your choice rather than the exact ring. For traditional styles, you might find a generic ring at a retail store. You may feel pressured into making a choice when you know that the discounted price is only available for a limited time. For many consumer goods, limited-time discounts are great. For your precious ring, they can rush you into choosing without sitting down with a jeweller to discuss the elements and style you really want in your engagement ring.
Impulse buys are even worse
That brings us to our next point – engagement ring regret. This is far more common than you may realise. One of the biggest causes of regret is impulse buying. Buying after blindly following trends seen on social media is another cause. Impulse buys are never a good idea. The pressure you feel to choose a ring based on price alone can result in choosing a ring that you won’t love in a year from now (or even a few months from now). Most retail stores use clever marketing campaigns to create a sense of urgency, which can increase the risk of impulse buys.
Custom design takes time
Most flash sales or limited-time sale events are found at retailers that have a set amount of stock. This stock will typically include generic styles. Some may be trend-focused and you may have some choice in the metal or carats. However, custom ring design is not something you can expect during holiday shopping sales. If you are searching for rings in large mega stores or going to the mall to check out specials at a walk-in type jeweller, don’t expect a custom ring. There are many ways to save on your personalised ring, wrushing out and buyingand buy something that isn’t quite what you want.
You can’t guarantee quality
Cheap very seldom means quality. If you’re going into a walk-in jeweller, browsing the web for any reduced stock prices, or expecting a quality ring at a low price, it’s important to know that you may end up with a poor-quality ring. Buying generic rings online at stores that do not specialise in this type of jewellery often means quality issues. Going to a highly experienced, qualified jeweller who is fully certified, deals with conflict-free diamonds, and can provide expert advice will always ensure quality.
Demand for generic rings is high
Lastly, remember that everyone is looking for deals during Black Friday. That ring you saw at the start of a sale will not always be there the next day. Generic rings are in high demand. Many brides are waiting for this sale to get the lowest prices. If you do happen to see something you like, you may not be sure that you’ll still get the ring at the reduced price.
As always, planning is essential. Setting realistic budgets and finding ways to save on a custom ring will always trump trying to jump in there as quickly as possible to buy a ring on special. If you’re looking for rings that are tailored exactly to your style and preference, Cape Diamonds is here to help. Along with our collection of engagement rings, we also offer bespoke designs, helping you find your dream ring.